Our #1 Selling Abbie Bra in a NEW Color! A bold new color for bold and daring you! Our number #1 selling bra for almost 10 years is updated with an exciting new Limited Edition color. Introducing Poppy - a bright and happy color that is sure to make you feel bold and daring while wearing. Our Abbie bra features seamless molded cups, hidden underwires, and ergonomic straps that stay put. Be one of the quarter million women who know the best way to ensure you always look and feel your best is by wearing our exclusive Abbie Bra.